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Goodwill Productions
Branding
GWP is a self-initiated branding project for a team of videographers who share a common purpose. 8 of us started out as a group of students randomly picked to complete our school module. Surprisingly, we were able to work well with each other. Today, I am part of a bunch of creatives producing videos and short films for clients such as Maybank, the Institute of Mental Health(IMH) and Sembcorp!
We named ourselves "Goodwill Productions" because we choose to work on projects that positively contribute to improving our society and the world we live in.
Birth of the Logo
I made use of a thumb print to symoblise the production team leaving positive impact to the works they are involve in.
Brand Collaterals
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